Multichannel Advertising Funnel

• Led a comprehensive digital marketing campaign, overseeing strategic planning, execution, and analysis.

• Executed a digital-first approach by deeply understanding target audiences, tailoring content across ads, landing pages, calls-to-action, and PDF files.

• Architected multiple website funnels, incorporating a blend of paid and organic promotions across diverse platforms.

​

The results were tangible, with significant increases in website traffic, conversion rates, and a substantial growth in email address acquisitions. This success directly impacted broader business goals, demonstrating expertise and providing valuable insights into a marketing-related topic through the resulting digital guide.

​

The campaign's success was a testament to innovative strategies, adaptability to the evolving digital landscape, and seamless collaboration with cross-functional teams. Insights from diverse areas, including consumer psychology, analytics, branding, and social media dynamics, were seamlessly integrated, contributing directly to the overall success of the initiative.